Is it just me or has there been a distinct mood change of late? I can’t quite put my finger on it but it’s the need for more authenticity – from people, from brands, from our products.
Perhaps it’s the anti-Trump effect, but have you found yourself looking for the truth? As part of my quest for the real, I’ve been taking a much closer look at the products I use and asking myself is this really good for me? Or is it clever marketing disguised as wholesome?
So it was refreshing to meet with the people behind Human & Kind – a Cork-based Irish organic range – who have branded themselves as “skincare with a conscience”.
Apart from its chemical and paraben-free products, Human & Kind also support causes close to their heart, such as donating 50 percent of the hand cream profits to Trocaire or sponsoring the Ireland’s Women’s National Team. Now that’s the kind of authenticity I can get behind.
Meanwhile, here’s a quick rundown of some of the products I’m testing at the moment. It’s still early days but so far so good.
Human & Kind Strawberry Shower Mousse, €7.95
A divine (almost edible) take on a shower cream, enriched with coconut. My current fave!
Human & Kind Grapefruit Shampoo & Body wash, €7.95
A two-in-one treat for your hair and body without those nasty sulphates.
Human & Kind Tropical Hand Cream, €7.95
A delicious hand cream with 50 percent profits going to Trocaire.
Human & Kind Family Remedy Cream, €19.95
A multi-purpose cream for soothing (among other ailments) eczema, psoriasis and acne prone skin.
Human & Kind Grapefruit Conditioner, €7.95
A luxurious, chemical-free conditioner that’s kind to hair.
So ladies, have you heard of Human & Kind? What does authenticity mean for you?